WHO WE ARE
MF Hospitality is a NYC-based full-service consulting and advisory firm providing innovative and strategic counsel to the hospitality industry at large. We also offer many of our services remotely.
We specialize in bar and restaurant operations as well as turnarounds for struggling or financially distressed operations. Our expertise is wide-ranging and includes concept development, food and beverage strategies, menu development, cost management, operational procedures, and staff training.
WHAT WE DO
With decades of experience in the bar and restaurant industry, we work with our clients to optimize profits and reduce losses while maintaining each business’ unique perspective and brand of hospitality.
We bring informed and new ideas that drive bottom-line performance to our clients to aid in reviving business or ensuring the business is starting on the right foot. We excel in strategies aimed at cutting costs, increasing revenues, streamlining procedures for productivity, and ensuring that your style of service and hospitality fit your needs and the desires of your customers.
Whether you are looking for a signature cocktail program, methodologies to streamline productivity and cut labor costs, inventory management and cost analysis to increase profits and decrease losses, or a specifically tailored consulting, MF Hospitality works with you to ensure your goals are met and your vision is realized.
HOW WE WORK
If it's our client's first venture, we consult and guide them through the terrain of opening their first bar or restaurant, from securing necessary permits, liquor license approval, menu planning, point-of-sale programming, sourcing and interviewing staff, and all other pertinent steps. If a client faces a critical situation, we offer objective analysis, feedback, and solutions concerning the strengths and weaknesses of front and back-of-house operations, menus, and concept refinement.
At MF Hospitality, we pride ourselves on assisting our clients in navigating the myriad processes and minutiae to assist in realizing their professional and financial goals in the hospitality industry.
OUR SERVICES
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Turnaround
We provide expertise for labor & cost analysis, industry trends, market & demographic analysis, product mix & menu analysis, vendor analysis, staff training, and mixology programming.
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Kitchen & Bar
A full range of recipe development, menu planning, food & beverage costing, and vendor sourcing & selection services.
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Operations
Training and documentation for food safety & systems development, human resources compliance (manuals, checklists, policies, and procedures), cash handling & financial procedures, point-of-sale & back office selection and training, bar & mixology consulting, staff recruiting & training.
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Matthew Friedlander, Founder & CEO
Matthew (“Matt” to his clients and friends) has over 25 years of experience in bars and restaurants. He has worked in every conceivable position in the industry, from dishwasher and busboy to beverage manager and operations director. His unparalleled knack for deciphering the “numbers” side of the business paired with his passion for all things food, beverage, and hospitality led to him opening MF Hospitality in 2021.
Matt has been responsible for driving operational success and revenue increases at Grand Banks, Drift In, Il Buco Alimentari, Sweetwater Social, Amor y Amargo, and Fools Gold. He has also collaborated on the creative execution of branding and marketing campaigns with Jack Daniel’s, Speyburn, and Blueprint Juices. His cocktail recipes have been published in Time Out, Liquor.com, Bevvy, VinePair, Serious Eats, and PunchDrink.